Marketing Pro, Judy Kolo-Rose, Will Help Your Company Grow!

JUDY KOLO-ROSE
Marketing Pro Will Help You Grow!
567-201-7860
judy@kolorose.com • www.kolorose.com

Marketing Communications Professional
possesses the experience and muscle in digital and traditional marketing to drive market expansion, improve communication with all stakeholders, and develop compelling programs to improve your bottom line.
           Contact me to learn how my expertise will help your organization grow!

EXPERTISE and STRENGTHS

  • MarCom Pro utilizes best practices in traditional and digital media to improve brand awareness, sales and ROI
  • Increase marketing effectiveness by reallocating budgets to more effective digital, traditional and highly targeted media
  • Improve internal and external communications through use of webinars, improved websites and social media marketing
  • Challenge outside vendors to reduce expenditures while improving performance, results and return on investment
  • Lead multi-functional teams improve brand recognition programs and top of mind awareness while managing continuous improvement programs
  • A superb communicator ensuring high impact and effectiveness to field sale, prospects and customers
  • A motivated self starter with exceptional organizational skills; able to work with minimal oversight and direction
  • Strong problem-solver and decision-maker focused on practical solutions to align sales & marketing efforts with company objectives and goals
  • Able to empower team members to excel, create positive attitudes and achieve excellence resulting in improved morale and organizational synergies
What sets Judy Kolo-Rose apart from Others…
a proven track record of helping organizations grow! 


CAREER SUMMARY
:
Current: Magee East, Marketing, Communications, Web Design, SEO/SEM
Marketing Professional provides website design, content, manage social media, SEO/SEM, marketing and communications, strategy, branding and PR activities as well as for a diverse range of companies and healthcare organizations including three month assignment marketing the Affordable Care Act through Neighborhood Health Association, Toledo OH. Now, this Marketing communications pro seeks to put her extensive experience, high level of team building, professionalism, passion, dedication, leadership and problem-solving expertise to work as an employee for your growth-oriented organization. I seek to prove to you how my background, knowledge and skills would benefit your company by improving the return on your marketing investment… and your bottom line.

2010-2012: BioFit Engineered Products, Marketing Director
Responsible for directing all marketing activities, strategy development, web-based and social media marketing initiatives, new product development, communication across all product lines; sales team support, improved communication throughout organization and to targets
• Directing ad agencies for maximum effectiveness, ensuring company selling points are communicated effectively to improve marketing ROI while reducing out of pocket expenditures 50%
• Working closely with field sales team to help them sell more effectively, increasing sales $1 mil.
• Improving external communications throughout the organization, and through channel dealers and end users; visiting customers with sales team for direct communication and feedback resulting in 100% increase in response rates and positive feedback
• Working closely with management team to accelerate new product development from 1 year to 4 months, open new, growth-oriented markets not previously exploited such as healthcare
• Challenging/engaging R&D department to design new products for new, emerging, growth markets
• Spearheading market and competitive research to determine strongest opportunities for growth
• Executing communications to field, customers, leads & prospects; helping design new Customer Relationship Management (CRM) system
• Researching, recommending, attending trade shows; developing literature, speeches, presentations and PR campaigns in support of sales events, meetings, conferences, and dealer shows
• Spearheading new product intros through VOC, determining opportunities & profitability for new products
• Expertly managing website development, social media programs and PR campaigns
• Creating presentations and webinars to educate and motivate sales team
• Leading the planning and execution of Strategic Development Planning and Sales rep events and special team events

2005 – 2010: Business and Marketing Consultant
Business and Marketing Advisor working with for-profit and not-for-profit organizations to improve marketing effectiveness, the return on investment and increasing membership and repeat visitors
• Executed year-long marketing advisory assignment to manage complex advertising, branding and promotions activities, effective and results-driven marketing and sales programs for a multi-billion-dollar, multinational biomedicals firm; planning, selecting and implementing communications programs throughout all marketing channels worldwide… trade journal advertising, direct mail, public relations, trade shows and events, data base management, targeted email marketing campaigns, web-based and on-line marketing programs and SEO efforts which increased revenue 15% and marketing ROI 55%
• Designed, wrote lead-generating content for websites; managed ongoing website maintenance, SEO and continual updates generating 160% increase in hits resulting in 25% increase in revenue
• Successful implementation in merchandising, pricing, POP signage, PR efforts and providing database management and communications for numerous non-profit organizations increasing membership 10 fold while effectively managing budgets
• Created marketing materials, web content, PR for software developer in the pharmacy space focused on technology solutions; initiated partnerships with leading IT companies incl. HP
• Designed, produced and self-published a 52-page full-color art catalog through Lulu.com
• Photographed, designed, produced and quality-controlled the printing a 48-page fine arts catalog which received the 2008 Gold Award from the Printing Industry Association of America
• Wrote and published numerous articles in local, regional and national media
• Executed diverse range of presentations and speaking engagements
• Instrumental in motivating and leading volunteers in effectively deploying conferences, meetings, events, educational programs and community relations activities
• Participated in numerous webinars, seminars, conferences, and symposia to keep up with ever-changing technologies, methodologies, social media opportunities and new techniques
• Volunteered and put extensive marketing expertise to work for a diverse range of organizations
• Conducted business intelligence (BI) for more effective, highly-targeted marketing to improve internal/external communications, public/community relations
• Coordinated volunteer activities, speaking engagements, travel activities, hotel arrangements, multiple site selections, all marketing, communications and public relations activities for a regional biennial event to attract over 1000 participants.

2003 – 2005: AKRO-MILS/Myers Industries, Marketing Manager
Responsible for leading all marketing activities, strategy development and implementation across diverse product lines including Industrial, Consumer and Horticultural products
• Worked closely with Top Management, Sales, New Product Development and Customer Service personnel to research and develop successful new products and line extensions; demonstrated leadership in setting branding, pricing and continuous improvement policies to provide 135% ROI
• Planned, directed and produced catalogs, datasheets, sales literature, point-of-purchase and all marketing tools to help sales increase 10% during economic downturn
• Worked closely with Communications department to ensure projects meet company’s needs and objectives, and are delivered within deadlines and budgets, improved ROI 150% on marketing
• Directed, wrote, coordinated website content, customer web interaction and electronic communications with internal/external customers, partners and stakeholders for 10fold improvement
• Responsible for research, selection, set-up of trade shows and accompanying materials and literature, as well as planning and implementation of sales and staff meetings to improve tradeshow ROI 200%
• Charged with oversight of new product research and development, including successful sourcing of materials and complementary products from overseas sources to help increase sales 15%
• Created, and wrote, quarterly E-Newsletters and programs for improved communications 50 fold
• Spearheaded the creation of a CRM system to track and measure leads, measure ROI on all communications efforts in order to pinpoint best expenditures while divesting of lackluster performers
• Organized/developed Plan-o-gram room; worked closely with teams to provide superb sales tools
• Lead extensive web-based and in-person research of competitors, market conditions, customer needs and market pressures to develop effective, results-driven marketing programs.

1995 -- 2003: ESCHOOLZ.COM, Vice President of Marketing
Developed effective marketing strategies that led company from being simple portal to becoming a reverse-bid, e-auction resource company
• Championed effective marketing campaign and business plans to position company for growth, helped secure venture capital funding; implemented successful trade and investor relations
• Spearheaded marketing, branding, advertising plans and activities; wrote executive summaries
• Conducted extensive research/competitive analysis; developed look, feel and content of website
• Created and implemented effective public & community relations, press releases and publicity events; Researched, planned and implemented trade shows and event, created on-site demos
• Originated and developed PowerPoint presentations and accompanying leave-behinds and hand-outs; Created and executed targeted marketing and media plans and direct mail materials
• Demonstrated site to schools, teachers, school district personnel and decision-makers.

ADDITIONAL EXPERIENCE:
AUGUSTA STATE UNIVERSITY, Marketing & Public Relations

• Created and executed results-driven marketing, advertising and public relations campaigns
   greatly increasing enrollment and profitability of courses
• Directed entire marketing and advertising effort, augmenting enrollment and profit without
   increase in budget
• Conceived, developed, created and produced all marketing materials, print and radio ads,  
   course catalogs, flyers, mailers, postcards, targeted mailing and radio campaigns
• Originated the creation, writing, distribution and placement of press releases and special events
• Spearheaded the procurement of outside resources including printers, mailhouses,
   photographers, media
• Achieved greatly increased enrollment without incurring increases in ad spending

AUGUSTA RED CARPET TOUR: Economic Development
Directed the successful marketing efforts for Augusta, Georgia. Secured millions of dollars of private and public investment from U.S and internationally-based companies to the region in service, manufacturing & education

PALKO ADVERTISING, INCORPORATED, Positions of Ever-increasing Responsibility
Directed the successful growth of a full-service, boutique-style ad agency in Los Angeles managing a staff of 11; overseeing all functional areas to create a highly profitable ad agency; spearheaded successful marketing communications programs for:
• Builders, Architecture firms, Construction and Real Estate
• Retail companies in Jewelry, Women’s Fashion, Menswear, Hardware and Big Box DIY
• Manufacturing and Machine Tool companies; Automotive (Toyota USA)
• Professional Service companies including medical, legal, accounting, financial and consulting
• Food service and Coffeehouses
• High Tech companies and Healthcare organizations



ADDITIONAL SKILLS/QUALIFICATIONS:

HONORS & AWARDS
WINNER of the 2008 Gold Award from the Printing Industry Association of America
HOLDER of US PATENT #5,868,430 for Snappi-Tags© a unique point-of-purchase device
COMPUTER LITERACY:
Proficient in Microsoft Office 8.1, MSPublisher & PowerPoint, QuarkXpress, Adobe Photoshop, Outlook, Google+, Lotus Notes & Database, Web design templates, Internet search tools, SEO, Social Media
To view my portfolio, click on the Portfolio tab
AFFILIATIONS:
American Marketing Association; Advertising Club; Cornell University Lab of Ornithology; World Wildlife Fund, Nature Conservancy, Black Swamp Bird Observatory, National Audubon Society  plus others

EDUCATION SUMMARY
California State University Long Beach; Bachelor of Science, Business Administration/Marketing
California Polytechnic State University San Luis Obispo; Graphic Art & Design
Leadership Augusta; Challenge and improve Leadership skills, communication and team building; participation in civic activities,
Ohio State University Extension, Ohio Certified Volunteer Naturalist Program
Toledo Community Foundation, Grant writing workshops
Ongoing… Dedicated to continuing & expanding knowledge and skills through Continuing Education, Webinars, Symposia, Courses and Conferences in order to stay ahead of trends, technologies and techniques


                         Judy Kolo-Rose seeks to apply proven expertise, skills and
                                 marketing muscle
to help your organization grow!

              judy@kolorose.com  I   567-201-7860