KOLOROSE Marketing

2005 – Present:  Ongoing Professional Development, Consulting & Advising Organizations
Business and Marketing Advisor working with for-profit and not-for-profit organizations to improve marketing effectiveness, the return on investment and increasing membership and repeat visitors
· Recently completed year-long assignment managing complex advertising and promotions activities to develop effective and results-driven marketing and sales results for a biomedicals firm including planning, selecting and implementing communications programs throughout all marketing channels worldwide: trade journal advertising, direct mail, public relations, trade shows/events, and on-line
· Writing Grant proposals for nonprofit organizations for a variety of worthy projects
· Photographed, designed, produced and printed a 48-page fine arts catalog which received the 2008 Gold Award from the Printing Industry Association of America
· Writing/publishing articles in local, regional, national media
· Speaking engagements and leading volunteer groups
· Participating in numerous webinars, seminars, conferences, and symposia
· Volunteering and putting extensive marketing expertise to work for organizations
· Conducting business intelligence (BI) for more effective, highly-targeted marketing to improve internal/external communications, public/community relations, and event management
· Coordinating all volunteer activities, speaking engagements, travel activities, hotel arrangements, site selection, marketing and public relations activities for a regional biennial event designed to attract over 1000 participants

2003 – 2005:  AKRO-MILS, Myers Industries, Marketing Manager
Responsible for leading all marketing activities, strategy development and implementation across diverse product lines including Industrial, Consumer and Horticultural products 
· Work closely with Top Management, Sales, New Product Development and Customer Service department personnel to research and develop successful new products and line extensions; demonstrated leadership in setting pricing policies to provide greatest benefit in profit margins
· Planning, direction and production of catalogs, datasheets, sales literature, point-of-purchase and all marketing tools, working closely with Communications department to ensure projects meet company’s needs and objectives, and are delivered within deadlines and budgets
· Directed, wrote and coordinated website content, customer interaction via company’s website, and electronic communications with internal and external customers, partners and stakeholders
· Responsible for the research, selection and set-up of trade shows and accompanying materials and literature, as well as planning and implementations of sales and staff meetings
· In charge of overseeing new product research and development, including successful sourcing of materials and complementary products from overseas sources to help increase sales
· Created, and wrote quarterly E-Newsletters and programs for improved communication
· Organized and was responsible for the set up and ongoing development of a Plan-o-gram room, and worked with sales to provide plan-o-grams for retail customers
· Spearheaded extensive web-based and in-person research of competitors, market conditions, customer needs and market pressures to develop effective, results-driven marketing programs.  

1997  --  2003:  KOLOROSE MARKETING, Marketing Consultant
Marketing/Business Consultant and Advisor; Created successful marketing campaigns to help companies improve effectiveness, greatly increasing the return on marketing investments
· Created and implemented effective marketing strategies and programs, public and community relations campaigns for a dynamic software engineering firm. Designed, wrote and developed content for website; scheduled, coordinated and executed speeches and seminars for firm’s engineers, created, wrote and produced marketing materials, literature, case studies, PR
· Developed strategic marketing campaign for CPA firm to improve market share; enhance exposure, image and marketing effectiveness, and improve communications with clients and prospects
· Conceived highly visible and cost-effective B2B advertising, direct mail, newsletter, and on-line programs for an A/V equipment reseller/installer, reducing expenditures while increasing effectiveness and improving marketing ROI
· Reinvented a second-generation HVAC service company by creating a cohesive company image and developing successful, customer-focused marketing materials and advertising campaigns; developed effective training program for the service department and internal CSRs, spearheaded successful public relations programs
· Directed the successful marketing and public relations activities for a restaurant/banquet/ cabaret/entertainment facility to increase traffic at the restaurant, including redesigning the menu offerings and improving promotions throughout the facility, increase attendance for shows, and improve community and business relationships for improved banquet and meeting bookings
· Spearheaded the grand opening events, marketing and PR efforts for a specialty retail franchisee, putting the store in First Place company-wide for first-year sales
· Championed the creation of cost-effective, attractive and highly user-friendly course catalogs for a business development education center; greatly improving public and community relations
· Spearheaded marketing strategy and direct marketing plans for a cable company to increase subscribership and number of services ordered, improve the return on marketing dollars
· Involved in extensive execution of Customer Relationship Management (CRM) programs including Database Management, Data Appending, Data Mining, Location-based Solutions, Business Intelligence and GIS geographic mapping for a database
management company and its retail, industrial and not-for-profit clients; spearheading their marketing, community/public relations, corporate communications, webinar writing & promotion campaigns, conducting web-based research, writing E-newsletters; directing database and list management, writing marketing plans, case studies and white papers; implementing success-oriented marketing programs .

1998  --  2001:  ESCHOOLZ.COM, Vice President of Marketing
Developed effective marketing strategies that led company from being simple portal to becoming a reverse-bid, e-auction resource company
· Championed effective marketing campaign and business plans to position company for growth, helped secure venture capital funding; implemented successful trade and investor relations
· Spearheaded marketing, branding, advertising plans and activities; wrote executive summaries
· Conducted extensive research/competitive analysis; developed look, feel and content of website
· Created and implemented effective public & community relations, press releases and publicity events; Researched, planned and implemented trade shows and event, created on-site demos
· Originated and developed PowerPoint presentations and accompanying leave-behinds and hand-outs; Created and executed targeted marketing and media plans and direct mail materials
· Demonstrated site to schools, teachers, school district personnel and decision-makers.

1999  --  2000:  AUGUSTA STATE UNIVERSITY, Marketing & Public Relations Manager
Created and executed results-driven marketing, advertising and public relations campaigns greatly increasing enrollment and profitability of courses
· Directed entire marketing and advertising effort, augmenting success without increase in budget
· Conceived, developed, created and produced all marketing materials, print and radio ads, course catalogs, flyers, mailers, postcards, targeted mailing and radio campaigns
· Originated the creation, writing, distribution and placement of press releases and special events
· Spearheaded the procurement of outside resources including printers, mailhouses, photographers
· Achieved increased enrollment without any increase in ad spending
· Strengthened community involvement and representation.

1982--  1997:  PALKO ADVERTISING, INCORPORATED, various positions of increasing responsibility… from Office Manager to President
Managed a successful, full-service, boutique-style advertising agency (which is similar in size and scope to managing a dynamic Marketing Department), provided superb customer, creative and problem-solving service to clients:
-Contributed to the successful initial public offering (IPO) for a national retail chain, developed successful road show presentations and annual reports:
-Instrumental in this company achieving a ranking as third largest retail jeweler in the U.S.
-Developed and implemented market research, data mining and demographic targeting
-Formulated, launched successful customer retention programs and targeted DM campaigns
-Planned/executed results-oriented broadcast programs and special events to increase traffic
-Founded an effective Direct Mail/Point of Purchase campaign for the retail division of a major clothing/sportswear manufacturer, positioning existing and new stores in marketplace, and successfully increasing store traffic
-Created marketing strategy, PR campaign and successful launch for a new coffee house concept
-Key strategist, planner and implementer of marketing programs to increase visibility, market presence and traffic for a nationally-recognized hardware retailer.  Instrumental in introducing advertising and POP programs to boost customer loyalty, and increase per-purchases amount
-Orchestrated the marketing efforts for a metal fabricator software / quality-control company, creating, designing, planning and implementing the corporate identity, marketing programs, strategies and advertising plans; instrumental in creating significant market presence and establishing its founder as an industry spokesman
-Designed the marketing strategy for a newcomer to the kitchen/bathroom fixture industry, which was so unique and effective that it helped the company capture significant market share from its much larger and long-established competitors, and won numerous readership awards
-Conceived and developed a home improvement retailer’s foray into the Warehouse concept, from name and image development through store look, signage and market launch
-Spearheaded a national security company’s marketing programs aimed at business and architects.
-Created and implemented marketing campaigns and events for a machine-tool manufacturer/ distributor, that increased sales double-digits while the industry was in a decrease
-Concepted, inspired, structured marketing programs and public relations activities for a metalforming machine company, positioned them against rivals with deadly accuracy/success
-Extensive specifying, purchasing and quality-controlling large-run 4CP sheet and web printing, and short run/large format silkscreen printing, pressure-sensitive label products, foil stamping and die cutting; fulfillment, list management, data mining and accurate targeting.