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| Judy Kolo-Rose Marketing Pro Will Help Your Business Grow! |
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JUDY KOLO-ROSE
Marketing Professional
tel (567) 201-7860 · email: judy@kolorose.com · www.kolorose.com
Results-driven Marketing Communications Professional and Branding Expertologist™ possesses proven track record of success in developing effective marketing strategies that generate growth and improve ROI…
even in tough economic climates.
This exceptional communicator has the ability to understand customer needs and develop compelling messaging programs directed to improving results, combined with the solid reputation of
helping organizations becoming increasingly more successful.
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♦ Deliver results as a B2B technology/communication solutions problem-solver
♦ Expert in marketing communication, branding, strategy resulting in significant increases in business
♦ Adept at managing marketing functions to improve ROI over 50%
♦ Skillful at leading multi-functional teams to execute successful product launches that beat break-even projections by six months
♦ Deftly directing outbound communications to ensure high impact and effectiveness resulting in 65% increase in measurable customer satisfaction and retention
♦ Competently create marketing strategies that increase sales and improve brand awareness ten-fold
♦ Effectively manage annual marketing budgets for greatest Return on Investment
♦ Successful at overseeing PR, events, trade shows, advertising, collateral material, press releases, articles, web presence, newsletters, webinars, social media
♦ Motivated self starter with exceptional organizational skills, able to work with minimal oversight and direction
♦ Exceptional at strategic planning & implementation
♦ Decision-making focused on practical solutions
♦ Able to stimulate and lead others into positive action, a superb team-player
♦ Proven track record of helping companies grow!
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CAREER SUMMARY 2005 – Present: BUSINESS/MARKETING ADVISOR plus Ongoing Professional Development
Improving marketing effectiveness, return on investment and increasing membership and repeat visitors as a Business and Marketing Advisor working with for-profit and nonprofit organizations
· Expertly designing, writing content, creating and maintaining dynamic websites with high rankings
· Retail strategist with merchandising, pricing, POS machine, POP signage, public relations/ marketing, customer support & management, database management & communications successes
· Highly successful Volunteer Coordinator able to recruit, train and manage over 75 volunteers covering diverse tasks for The Biggest Week In American Birding. This inaugural event proved to be a huge success hosting nearly 100,000 visitors to the region from all over the world
· Expertly creating marketing, web content and PR for software developer in pharmacy space working with MTM and prescription dispensing machines resulting in exclusive placement at three major pharmacy chains plus with The Cleveland Clinic
· Skillfully manage complex advertising, branding and promotions activities resulting in 35% sales increase for biomedicals firm; successful implementation of new communications programs throughout worldwide marketing channels -- trade journal advertising, direct mail, public relations, trade shows and events, web-based and on-line marketing programs and SEO efforts, putting this company ahead of its much-larger rival in measurable market share
· Adroitly created, designed, produced and self-published a 52-page, full-color catalog which placed in top three for retention
· Creatively photographed, designed, and printed 48-page fine arts catalog, received the 2008 Gold Award from the Printing Industry Association of America
· Participating in webinars, seminars, conferences, and symposia for ongoing learning and self improvement
· Proficient in conducting business intelligence (BI) for effective, highly-targeted marketing that improves communications, public/community relations, and event management results.
2003 – 2005: AKRO-MILS, Myers Industries, Marketing Manager
Successfully leading all marketing activities, strategy development and implementation across diverse product lines including Industrial, Consumer and Horticultural products to improve results
· Develop successful new products and line extensions which increased sales and market penetration
· Demonstrate leadership in setting branding and pricing policies to provide greatest return on investment and working closely with Top Management, Sales, New Product Development and Customer Service departments resulting in 17% increase in sales
· Successful research, planning, development of catalogs, datasheets, sales literature, point-of-purchase and marketing tools to improve customer interaction with sales teams
· Manage the Communications department to ensure projects meet company’s needs and objectives, delivered with expert marketing strategy within deadlines and budgets
· Deliver improved customer interaction with website through expertly written content
· Spearheading e-communication with internal and external stakeholders, never before attempted, which was extremely effective for expanding top-of-mind awareness over 50%
· Expertly research, select and set-up trade shows and accompanying materials and literature, as well as planning and implementation of sales and staff meetings before, during and post shows
· Successful sourcing of materials and complementary products from overseas sources to help increase sales of existing products
· Take charge with organizing and successfully implementing a Plan-o-gram room to aid sales teams and product managers with expertly-executed plan-o-grams for retail channel
· Spearhead extensive web-based and in-person research of competitors, market conditions, customer needs and market pressures to develop effective, results-driven marketing programs.
1997 -- 2003: KOLOROSE MARKETING, Marketing Consultant
Marketing/Business Consultant; Created successful marketing campaigns to help companies improve effectiveness, greatly increasing the return on marketing investments
· Created and implemented effective marketing strategies and programs, public and community relations campaigns for dynamic software engineering firm. Designed, wrote and developed content for website; scheduled, coordinated and wrote speeches and presentations for firm’s executives & engineers; created, wrote and produced marketing materials, literature, case studies, PR, etc.
· Improved market share for CPA firm with improved strategic marketing; enhanced exposure, image and marketing effectiveness, and improved communications with clients and prospects
· Conceived highly visible and cost-effective B2B advertising, direct mail, newsletter, and on-line programs for an A/V equipment reseller/installer, reducing expenditures while increasing effectiveness and improving marketing ROI
· Reinvented a second-generation HVAC service company by creating a cohesive company image and developing successful, customer-focused marketing materials and advertising campaigns; developed effective training program for the service department and internal CSRs, spearheaded successful public relations programs
· Directed the successful marketing and public relations activities for a restaurant/banquet/ cabaret/entertainment facility to increase traffic at the restaurant, including redesigning the menu offerings and improving promotions throughout the facility, increase attendance for shows, and improve community and business relationships for improved banquet and meeting bookings
· Spearheaded the grand opening events, marketing and PR efforts for a specialty retail franchisee, putting the store in First Place company-wide for first-year sales
· Championed the creation of cost-effective, attractive and highly user-friendly course catalogs for a business development education center; greatly improved public and community relations
· Spearheaded marketing strategy and direct marketing plans for a cable company to increase subscribership and number of services ordered, improve the return on marketing dollars
· Involved in extensive execution of Customer Relationship Management (CRM) programs including Database Management, Data Appending, Data Mining, Location-based Solutions, Business Intelligence and GIS geographic mapping for a database management company and its retail, industrial and not-for-profit clients; spearheading their marketing, community/public relations, corporate communications, webinar writing & promotion campaigns, conducting web-based research, writing E-newsletters; directing database and list management, writing marketing plans, case studies and white papers; implementing success-oriented marketing programs.
1998 -- 2001: ESCHOOLZ.COM, Vice President of Marketing
Developed effective marketing strategies that led company from being simple portal to becoming a reverse-bid, e-auction resource company
· Championed effective marketing campaign and business plans to position the company for growth, helped secure venture capital funding; implemented successful trade and investor relations
· Spearheaded marketing, branding, advertising plans and activities; wrote executive summaries
· Conducted extensive research/competitive analysis; developed look, feel and content of website
· Created and implemented effective public & community relations, press releases and publicity events; Researched, planned and implemented trade shows and event, created on-site demos
· Originated and developed PowerPoint presentations and accompanying leave-behinds and hand-outs; Created and executed targeted marketing and media plans and direct mail materials
· Demonstrated site to schools, teachers, school district personnel and decision-makers.
1999 -- 2000: AUGUSTA STATE UNIVERSITY, Marketing & Public Relations Manager
Created and executed results-driven marketing, advertising and public relations campaigns greatly increasing enrollment and profitability of courses
· Successfully directed entire marketing and advertising effort, augmenting enrollment without increase in budget
· Conceived, developed, created and produced all marketing materials, print and radio ads, course catalogs, flyers, mailers, postcards, targeted mailing and radio campaigns
· Originated the creation, writing, distribution and placement of press releases and special events
· Spearheaded the procurement of outside resources including printers, mailhouses, photographers
· Achieved increased enrollment without any increase in ad spending
· Strengthened community involvement and representation.
HONORS, AWARDS, AFFILIATIONS
WINNER of the 2008 Gold Award from the Printing Industry Association of America
HOLDER of US PATENT #5,868,430 for Snappi-Tags© a unique point-of-purchase device
Proficient in Microsoft Office/Windows 7 (including MSWord/word processing, Excel, Access, Publisher & PowerPoint), QuarkXpress, Adobe Photoshop CS & Elements, Outlook, Lotus Notes & Lotus Database, Netscape, Point of Sale Machines, PDA’s, Internet research tools
Visit Portfolio tab to view samples produced by Judy Kolo-Rose.
American Marketing Association; Cleveland Advertising Association; Cornell University Lab of Ornithology; World Wildlife Fund, Nature Conservancy, Black Swamp Bird Observatory, National Audubon Society + many others
EDUCATION SUMMARY
California State University, Long Beach; Bachelor of Science, Business Administration/Marketing
California Polytechnic State University, San Luis Obispo; Graphic Art & Design
Leadership Augusta, yearlong course in leadership, management, and civic & social responsibility
Ohio State University Extension, Ohio Certified Volunteer Naturalist Program
Grant Writing Workshops
Ongoing… Dedicated and driven to continue expanding my knowledge, skills, training, expertise and capabilities through Continuing Education, Webinars, Symposia, Courses and Conferences in order to stay ahead of trends, technologies and techniques
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Judy Kolo-Rose seeks to apply proven expertise, skills and marketing muscle
to help your organization grow!
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| Judy Kolo-Rose Marketing Pro Will Help Your Business Grow! |
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